

"Strength isn't just physical—it's mental, emotional, and psychological. I help you build all four."Train With Jake

Develop maximum strength through structured programming for the squat, bench press, deadlift, loaded carries, and strongman-specific events.
Improve power, work capacity, movement quality, and overall athletic ability through practical, performance-driven training.
Build strength that carries into everyday life with personalized training designed to support long-term health, confidence, and functionality.
Improve joint function, movement quality, and resilience so you can continue training hard and moving well for years to come.

Jake Henderson is a strength and conditioning coach and owner of Carolina Barbell Club at Brits Brothers Gym. With over 11 years of experience and a Bachelor's degree in Exercise and Sports Science, he specializes in training strength athletes, such as powerlifters and strongman competitors, alongside lifestyle clients. Jake's coaching focuses on practical strength principles to improve athletic performance, long-term health, and daily functionality. Jake works with individuals aged 15 to 75, creating custom programs for goals ranging from competitive lifting to weight loss and mobility. He is dedicated to helping people use fitness for physical and mental self-improvement while fostering a disciplined community at Carolina Barbell Club.
"Programming is always specific to your ability. Programs always arrived on time. Not only did I build my strength but his guidance also gave me confidence in every day tasks. His approach is simple, clear and effective."
— Mauricio Reyes
"Jake helped me take my strongman training to the next level and corrected some bad forms I had. I've enjoyed getting to progress in the sport with Jake's help."
— Tobius Jameson
"He didn't just hand me a generic program, he identifies your specific weak points and builds training that actually addresses them. That attention to detail made a real difference in hitting my goals on meet day."
— Jordan E.
"I was hesitant at first because I went to school to be a personal trainer and figured I could just do it myself. I decided to work with Jake because he has a lot of experience I did not have. He has been everything I could have hoped for in a coach and mentor, and now I consider him a big brother. Forever grateful for Jake and the whole Brits Brothers family."
— Mike Thompson

The iron doesn't lie. Your body will tell the truth about your dedication.
Stop thinking about it. Stop making excuses. Your transformation starts the moment you walk through our doors.
Built British. Built Different.